SEO on Amazon

Search engine optimization (SEO) is no longer just google. Amazon has become the top search engine for shopping and has built in keywords that help products show up on searches. The goal of SEO on Amazon is to get your product on the first search engine results page (SERP). Doing so will increase traffic, which in turn increases sales and brand exposure.

SEO is both a short and long term game. Short term is to increase sales but more importantly, the long term is what creates brand awareness and customized branding. Through the use of ad campaigns, products can show up as sponsored ads during product searches. Even if the customer does not purchase the sponsored product at that point, repeated exposure to that product and brand through ad campaigns will subconsciously create a familiarity with the brand. Consumers will always gravitate towards familiar names and with increased exposure to your brand, the likelihood of the consumer purchasing your brand product either in store or online will increase.

SEO on Amazon depends greatly on the optimization of product listings. Without a good quality listing, the product may not show up on searches. Suburbanite uses sophisticated programs to analyze brand listings, what can be improved, and how to increase sales. With the use of data such as sales rank, number of units sold per month, fluctuations in price, and competitor brands data, our experts can help your brand increase your presence on Amazon.